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Advertising campaign
for Radio Alba fortieth

Starting point

  • Radio Alba is a local radio station founded in 1976
  • In 2016 they wanted to celebrate their 40th anniversary with their audience

The creative idea

We have developed a totally new graphic and communication layout for Radio Alba advertising campaignsTone of voice: smart/playful /cheerfulGraphic mood: fresh, young and dynamic with a vintage mood

Advertising campaign with local circulation.
Heads: Bra Oggi - Nuovo Braidese - Gazzetta d'Alba
Media: Indoor - Outdoor - Dynamic - Website – Social