The strategic function of an exhibition booth advanced over years.
In the past it was just a shop window for products and a touch point for target contacts.
Today, after Socialing, a booth must be planned strategically and in a marketing and communication way: it represents the tangible image of a company, it must transmit deeply the values and brand personality.
A fair is an essential opportunity to:
- expand contact network and lead
- get better the company positioning in consumers’ mind
- create brand loyalty
- make a profitable PR activity
- keep in touch with business people
Booth’s areas must be planned in detail in order to catch visitors’ attention and meantime to offer the opportunity to live a real and emotional brand experience.
Inside you must consider to put all the brand catalogs, brochure, flyer and videos in order to create a cost-effective communication strategy for reaching the target.
EGO NewCom has an expert team in planning and designing all the fairs layout, corners, shops, showroom and offices.