The Unconventional Marketing was born to fix consumers loathing towards traditional marketing techniques. Indeed, consumers are less easily influenced, more competitive, demanding, choosy and they don’t like too many invasive or hard selling approaches by brands.
By exploiting new methods and tools of communication, the unconventional marketing is an entertainment moment of information and it gets the complete interest from the target.
Involving creativity and wow effect are the characteristic features of a good unconventional marketing that allows you to realize audience’s feelings and a spontaneous word-of-mouth by people.
High cost-effective with low budgets
Unconventional Marketing activities are characterized by lower costs of production than traditional ones, which makes them approachable for small/medium companies.EGO NewCom knows very well all the unconventional marketing techniques, from viral to guerrilla, from ambient to instant marketing.