Most companies carry out a review of their brand with very irregular frequency or only on special occasions: launch of a new product, negative sales trend, internal changes of the company organization.
In this way, the potential of the brand is not always exploited to the end, losing important business opportunities, while the causes of future problems arise long before their manifestation.
Did you know that you can test your brand health?
Brand are real beings: they born, grow up,
sometimes they get sick and they get old.
If you take care of them it’s possible to let them grow up,
healthier and stronger, and sometimes to keep them eternal.
It’s important to periodically supervise company
status in order to be sure that everything is fine.
Brand are real beings: they born, grow up,
sometimes they get sick and they get old.
healthier and stronger, and sometimes to keep them eternal.
It’s important to periodically supervise company
status in order to be sure that everything is fine.
Preventing to solve
What’s Brand Check-Up for EGO NewCom?
By examining the fundamental parameters to define your brand, Brand Check-Up allows an essential understanding of where it is currently located.
As a real medical check-up, we will let you know if your brand enjoys perfect health, which parameter is critical or how it could be further improved to maximize its effectiveness.
We will also be able to suggest the necessary actions to put it back into shape and, if you wish, directly provide for its execution. In this case, the cost of the check-up may be partially or totally reabsorbed in the remuneration provided for the services provided.
Brand Check-Up parameters
Strategic parameters
Brand Positioning
Brand Values
Unique Value Proposition, Brand Essence, Tone of Voice
Products/services positioning
Communication parameters
Brand Identity
Brochure, catalog, press materials…
Advertising
Website
Search Engine positioning
Social Media
Promo
PR
Content Marketing: blog, white paper, case studies, books, articles, magazines…
Company videos
Company and commercial parameters
HR
Inner communication
Sales
Customer Care
Data Analysis
Brand Check-Up is a further exclusive tool of EGO NewCom
to contribute to the growth of your company.
Because we are passionate brand builders
