Start point:
- BUSATTA is an Italian company since 1988. It designs, manufactures and distributes pools for residential and collective use, as well as a wide range of accessories
- It was the first company in Italy to build underground pools in ribbed steel, with patented technologies and written guarantees.
- The sale takes place through a network of dealers throughout the country.
- The pool is still strongly anchored as a status symbol, while abroad the motivation purchase is mostly wellness and well-being
How we worked:
- Analysis of the target
- Marketing strategy
- New Brand Positioning
- Analytics
- New site
- Creativity
- SEO optimization
- Content Marketing Strategy
- Social media management
Starting from the Vision, our goal was to identify a solid Value Proposition in order to build Brand Positioning of the Busatta brand.
The new Core Essence developed for Busatta is: “There is NO better experience than a Busatta pool”
The creative idea:
- Visuals portray moments of daily life beside the Busatta pool and they are combined with the concepts of wellness, happiness and family
