For Busatta Piscine we developed
an integrated communication plan
starting from the re-elaboration of the marketing strategy
and from the new brand positioning developed by us.

Start point:

  • BUSATTA is an Italian company since 1988. It designs, manufactures and distributes pools for residential and collective use, as well as a wide range of accessories
  • It was the first company in Italy to build underground pools in ribbed steel, with patented technologies and written guarantees.
  • The sale takes place through a network of dealers throughout the country.
  • The pool is still strongly anchored as a status symbol, while abroad the motivation purchase is mostly wellness and well-being

How we worked:

  • Analysis of the target
  •  Marketing strategy
  •  New Brand Positioning
  •  Analytics
  •  New site
    • Creativity
    • SEO optimization
  • Content Marketing Strategy
  •  Social media management

Starting from the Vision, our goal was to identify a solid Value Proposition in order to build Brand Positioning of the Busatta brand.
The new Core Essence developed for Busatta is: “There is NO better experience than a Busatta pool”

The creative idea:

  • Visuals portray moments of daily life beside the Busatta pool and they are combined with the concepts of wellness, happiness and family
Restyling logo Busatta Piscine | Comunicazione integrata by Ego NewCom

Logo restyling and a new pay off in line with Busatta strategy

Coordinated image realised on the occasion of the National Busatta Piscine Convention

New Web site for Busatta Piscine

New website structure study, Bigmenù project and infographic development
New Homepage video realization

Video: www.busatta.com

Copywriting and new E-Book graphic realization