Multimedia Advertising is the most cost-effective communication tool for a brand or a company, most of all if it’s involved in mass-market or in FMCG (Fast Moving Consumer Goods).
It’s impossible to compete in high full markets nowadays without an ongoing support action of visibility of the brand indeed.
Only advertising allows you to:
- reach high levels of Brand Awareness
- build your brand image
- transmit values
- motivate target to purchase with positive outcomes on sales and ROI in a short time
An exclusive weapon for our customers
The strategic models “made in EGO NewCom”
EGO NewCom has developed some strategic and creative proprietary models in order to realize our customers’ advertising campaign more cost-effective than ever.
On the base of the brief, through our exclusive strategic model BR.E.M.A, we want to identify the Brand Core Message that will be the main pillar of all the communication plan. Through P.E.E.R.S. we want to evaluate the most important persuasive method to make BCM functional to reach all the campaign goals.
From this input, our Art Director and the Senior Copywriter will develop brilliant and creative proposals meantime strategical: the perfect media-mix for the target.