The challenge proposed to us has been immediate incentive.The client needed a social management support and live presence of a social media manager who would resume in real time the most important events of #casaoccelli during the international Cheese 2017 event.Our goal was to create an organic engagement and to speak to users with a simple and genuine language, in line with the cheeses made by Beppino Occelli, in order to create a delicious watering in the followers.
We created a social media marketing strategy with 4 touch points:
- Authenticity: genuine, smart and honest tone of voice
- Brand Awareness: show the cheeses in a context of real use, with dedicated photo shooting.
- Dialogue: engage and dialogue with users as they were friends; answer their questions and curiosity.
- Website: at the end of each fair day, a storytelling was written in order to tell the story of the day and highlight the best daily moments with a gallery full of photos.
Social photo shooting
During the event we made some photo shoots tailored to the product, enhancing their qualities and details with a particular evocation to taste.