Most communication or marketing agencies use a single strategic model to set up a company’s communication strategies.
The limit of this approach is that a single model is normally incapable of effectively representing and managing scenarios that are often very different from each other, and it proposes strategies that are not so good.
Our BR.E.M.A. method consists of a set of the best strategic models used in business schools, consultancies and large Anglo-Saxon multinationals.
Depending on the problem of marketing or communication and the various steps of strategic analysis, our strategists will then use all the models considered essential for a correct evaluation.